Overview

VC Fellows is a scholarship program at Columbia Business School. I worked with them to create a unique brand and website to represent them.

Services

brand identity, website design & development

Links

Visit Website

Year

2018

Background/ Goals

“We want other schools to say “holy shit”, but at the same time it needs to feel proffesional.”

The Venture Capital Fellows Program is a scholarship program at Columbia Business School in NYC. They were looking to update their visual brand and website to attract more interest in the program and set themselves apart from similar programs at other schools. The maim was to create a visual identity that felt fresh and tech oriented while respecting the professional heritage of the university.

Process

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The Venture Capital Fellows Program is a scholarship program at Columbia Business School in NYC. They were looking to update their visual brand and website to attract more interest in the program and set themselves apart from similar programs at other schools. The maim was to create a visual identity that felt fresh and tech oriented while respecting the professional heritage of the university.

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Solution

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Results

After launching the program received unprecedented interest and had a record number of applications for the class of 2020.